Medix Digital / Paid Patient Acquisition

ROI Projection

What paid ads can do
for your dental practice.

Three investment tiers showing your estimated return. All figures are based on real dental industry benchmarks and conservative conversion assumptions.

How Your Investment Breaks Down

Two parts. You control both.

Part 1

Management Retainer

$2,000/mo

Paid to Medix Digital. Covers full Google Ads + Meta Ads management — strategy, creative, optimization, and reporting.

Part 2

Ad Spend Budget

Your choice

Paid directly by you to Google and Meta. Never passes through us. You stay in full control at all times.

Result

New Patients

15–40+/mo

Estimated new patients per month based on your chosen tier and local market conditions.

Choose a Scenario

Select your ad spend tier.

Starter — $1,500/mo Ad Spend

Best for practices new to paid ads or testing the channel for the first time.

Google Ads

$800

Search campaigns

Meta Ads

$700

Facebook + Instagram

Retainer

$2,000

Management fee

Total / Month

$3,500

All-in investment

Metric	Google Ads	Meta Ads	Combined
Est. leads / month	16–20	18–23	34–43
Est. appointments	6–8	7–9	13–17
Est. new patients	5–7	6–8	11–15
Cost per new patient	~$114	~$88	~$233–$318
Est. monthly revenue	12 patients × $600 avg		$7,200
Monthly net			$3,700
First-year ROI			~106%

12-Month Cumulative — Starter

Total investment vs. estimated first-year revenue vs. lifetime patient value (3yr)

Growth — $2,500/mo Ad Spend Recommended

The sweet spot for most practices — strong patient volume, optimized over time.

Google Ads

$1,500

Search campaigns

Meta Ads

$1,000

Facebook + Instagram

Retainer

$2,000

Management fee

Total / Month

$4,500

All-in investment

Metric	Google Ads	Meta Ads	Combined
Est. leads / month	30–36	27–34	57–70
Est. appointments	12–14	11–14	23–28
Est. new patients	10–12	9–11	19–23
Cost per new patient	~$125	~$91	~$195–$237
Est. monthly revenue	20 patients × $650 avg		$13,000
Monthly net			$8,500
First-year ROI			~189%

12-Month Cumulative — Growth

Total investment vs. estimated first-year revenue vs. lifetime patient value (3yr)

Full Acceleration — $4,000/mo Ad Spend

For established practices ready to dominate their local market.

Google Ads

$2,500

Search campaigns

Meta Ads

$1,500

Facebook + Instagram

Retainer

$2,000

Management fee

Total / Month

$6,000

All-in investment

Metric	Google Ads	Meta Ads	Combined
Est. leads / month	50–62	43–52	93–114
Est. appointments	20–25	17–21	37–46
Est. new patients	17–21	15–18	32–39
Cost per new patient	~$119	~$83	~$154–$188
Est. monthly revenue	35 patients × $700 avg		$24,500
Monthly net			$18,500
First-year ROI			~308%

12-Month Cumulative — Full Acceleration

Total investment vs. estimated first-year revenue vs. lifetime patient value (3yr)

Why These Numbers Work

High-value services make the math obvious.

One new patient in any of these categories can cover months of your total investment. The projections above use conservative first-visit values.

Dental Implant

$3,000–$6,000

Per case, single arch

Invisalign

$3,500–$7,000

Per full treatment

Lifetime Patient Value

$8,000–$15,000

Over 5–10 years

Projection Assumptions

Google Ads avg cost per click: $4–$6 (dental, local)
Meta Ads avg cost per lead: $20–$40
Lead-to-appointment rate: 35–40%
Appointment-to-new-patient rate: 80–85%
Avg first-visit revenue: $600–$700
Figures are estimates; results vary by market
Lifetime value assumes 3-year patient retention
Ad spend paid directly to Google and Meta by the practice

What paid ads can dofor your dental practice.

Two parts. You control both.

Management Retainer

Ad Spend Budget

New Patients

Select your ad spend tier.

High-value services make the math obvious.

Projection Assumptions

What paid ads can do
for your dental practice.